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New brands from Korea have sparked a boom in skincare. But the blue Nivea tin now only shines in museums. Now, an anti-aging miracle product is set to bring Beiersdorf’s icon back to life. Here you see manager Gitta Neufang, who heads Beiersdorf’s research and development department, and biochemist Elke Grönniger, who conducts research on anti-aging ingredients for Beiersdorf. Grönniger started 17 years ago as a doctoral student at Beiersdorf. Today, she heads the anti-aging research lab. And she is still grappling with the central question of her dissertation: Can epigenetics be used to reverse skin aging?
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